2024 Year in Review
Our core offering is now the largest data catalog of U.S. food products. In addition, our services are now deployed in commercial use with multiple clients, following a successful period of beta implementations at the start of this year.
Here’s what we accomplished and how we’re preparing for a bigger impact in 2025:
Scale and Quality
We’ve built the most comprehensive data catalog of U.S. packaged foods, while continuously increasing product coverage, enhancing attributes, and advancing quality.
Our Food Knowledge Graph grew to 630,000 unique products, an increase of 36% this year.
.png)
Our catalog now includes all packaged foods offered by:
The growth in our catalog is powered by the ongoing addition of new data sources and refreshing them regularly to capture new product introductions.
.png)
New and refreshed data sources also afford our algorithms more opportunities to select only the highest-caliber attributes for inclusion.
Product Assortment
In 2024 we have observed:
- A shift to retailer-branded private label products
- The accelerating introduction of new flavor and size variants
- Increased seasonal product launches (e.g. Thanksgiving)
- Products offered via eCommerce only, i.e. not available in-store
- Retailers improving Product Detail Pages, especially their image carousels
- Retailers opening up marketplaces to compete with Amazon
Recent Use Cases
Our catalog and analytics are being used by clients and explored by prospects to:
- Monetize receipts
- Support Retail Media Networks
- Enhance consumer apps
- Resolve messy GTINs
- Audit Product Detail Pages
- Enable in-store analytics
- Build marketplaces
- Match GTINs to SKUs
Innovations
2024 was about innovations that power our scalability and quality, including:
- Domain knowledge: Food products differ greatly from alcohol, cleaning, and other categories in their data types and meaning. We invest continually to accurately transform and catalog diverse product data.
- Smarter with AI: AI is a game-changer in speed and accuracy, amplifying our domain knowledge.
- Solving broken GTINs: Our proprietary approach resolves messy GTINs in milliseconds, and continues to advance as new types of mutations arise.
- Elevating quality attributes: Every data source presents its own “truth”. Even for basic information such as ingredients, attributes for the same product may be presented differently. Our algorithms adjudicate across disparate sources to achieve a holistic catalog that is greater than its parts.
Looking Ahead
In the year ahead, we’ll invest even more in AI, continue to scale our catalog, and push the boundaries of what’s possible with grocery product information.
Thank you for being a part of our story. Please contact me if there's anything we can do to support you in achieving your goals.
Warm Regards,
David Goodtree
Founder and CEO, Foodgraph
More to explore
Discover additional articles, updates, and perspectives.
Post Malone Just Dropped. So Did We.
Every Foodgraph catalog release adds thousands of new products, including private label & retailer-exclusive products. Fresh product data helps you match more receipt data, monitor shelf health, and build better PDPs.
Our catalog doesn’t stop at front images. We also offer hero shots, brand extras and many more image types. Here are a few examples from our latest catalog.
New SKU Values for Better Matching
For all retailers in our catalog, SKU values are available for matching products to retailers, receipts, and POS data, such as a Target DPCI. Here's an example product with the SKU values of the retailers who offer it.
New Retailers Added
Foodgraph’s catalog has grown to include data from 19 sources, now including the private label products of these major retailers.
.png)
23,000+ Products Added
23,000+ packaged food products were added to our catalog on April 3. All clients gained access to the updated catalog on that date.
Many brands introduced new products in time for Easter, so we named this updated catalog, our 34th, as “Jellybeans.”
In total, 699,000+ products with fresh data and images are available now, up 11% just this year.
Next Catalog Update
We refresh our catalog continually. Our next major catalog is targeted for release on May 1, in advance of Mother’s Day.
Thank you for following our progress! If you would like more information, or to see a sample data set of new products added to our catalog this month, please reach out. I’d love to hear how we can support your work.
David Goodtree
Founder and CEO, Foodgraph
.png)
45,000+ products added to our catalog
Many brands introduced new products in time for Valentine’s Day, so we named this updated catalog, our 32nd, as “Valentine” 🧡.
We now have 675,655 packaged food products in our catalog, which is the equivalent of the product assortment of 22 grocery stores combined.
Our catalog is fresher than ever
Starting with this release, we are accelerating our pace of updates to the catalog.
In 2024, we updated our catalog on a quarterly basis. In 2025, we now update product information on a schedule aligned with American holidays and special events, such as the Superbowl, Valentine’s Day, Easter, Mother’s Day, Independence Day, etc.
This accelerated schedule is intended to capture new product introductions and product refreshes more frequently, associated with 14 calendar occasions.
Notable new food products
New products are added to our catalog so that clients have timely access for matching POS data, monitoring shelf health, building great PDPs, and other applications.
The products below are examples added before the Super Bowl and Valentine's Day, and when new private label and size variants were introduced.
Thank you for following our progress! If you would like more information, please reach out. I’d love to hear how we can support your work.
Warm Regards,
David Goodtree
Founder and CEO, Foodgraph
Get better packaged food data today.
Book a demo today to learn how Foodgraph can help.